What is the right time to start, if not now?
This article starts from a reflection that answers the great doubt of many people, both for those who are thinking of launching a project from scratch and for companies and seasoned professionals who would nevertheless like to do something new…
The theme is time, or rather, timing, and here two major social groups are created:
- The first group is populated by those people who are already looking to the future, with foresight in a sense, to launch something very ambitious, perhaps complex, and who want to approach everything with patience. 🤓
The discussions with these people are always very interesting and well-fed with timely observations, analysis, and lots of experience.
Their basic idea is that things should be planned very well and launched only when you are really ready because a new project, product, audience … has to be designed very well.
WHAT CAN FAIL IN SUCH LOGICAL REASONING? 🤔
The second group is the “boh let’s start, I don’t know if it’s the right time but I’ll start and then I’ll figure it out” group… how can you say that??? assured failure, and yet…
There are 2 things that the second group, partly by accident and partly by merit seems to grasp better.
🔥 The first one:
Planning allows us to predict only what we already know, in reality the vast majority of the problems and decisions to be faced are invisible at the beginning of a project and only become apparent when we take the first steps..
So as counterintuitive as it may be, those who set off at random plan better than those who wait, accumulate fewer delays, predict the future better…
🔥 The second:
Until an idea/project/proposal remains locked in my head or at best in my team’s head… it is pure fantasy.
There’s only one thing that can allow me to really understand what I’m doing, in marketing it’s calledreflex analysis, and it’s a step–essential step that needs to be anticipated as much as possible.
THE SENSE IS SIMPLE: I CAN BELIEVE WHATEVER I WANT ABOUT MY PROJECT, BUT UNTIL I TALK TO THE PUBLIC ABOUT IT, I WILL NEVER KNOW ANYTHING ABOUT WHAT I NEED TO UNDERSTAND…
Whether you’re thinking about launching a new project, creating new experiences, speaking to a new audience, digitizing your work for the first time… or whatever
the right time is always:
(maybe even yesterday, but never mind)
We look forward to meeting you!