Let's create together the Transformative Territorial Marketing Plan for your municipality

Increasing the quality of life for residents while simultaneously expanding tourism flows in your municipality can be difficult, especially if you don't have the staff and resources: the Territorial Marketing Transformation Plan addresses these needs
Do you want to know more?
  • We believe in participation and bottom-up processes
  • Let's fight for the repopulation of inland areas
  • We believe in the importance of the balance between man, nature and technology
  • We are specialists in the regeneration of territories

What is a Transformational Land Marketing Plan.

A territorial marketing plan is a tool available to local governments in inland areas (municipalities, LAGs, APTs, LPAs, mountain communities) that need to initiate paths for increasing tourism flows.

The Transformative Territorial Marketing Plan is an innovative approach that goes beyond increasing tourist flows and extending the season, aiming instead to create long-term value, regenerate territories and promote the well-being of residents.

What you need a Transformational Land Marketing Plan for.

Euro

You can get national or European funds

Weather App

Attract new temporary citizens*

Store

Bring value to local businesses and the local area

Learn how we will create the Plan for your area

What is the difference between a Transformational Plan and a regular marketing plan

Any communications agency can provide you with a marketing plan; we work on creating a transformative strategic plan:

Long Term Planning

Long-term goals versus short-term goals

Customer

Regeneration and sustainable development

People

Stakeholder engagement and resident well-being

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Holistic and personalized approach

The stages of construction
of the Transformational Plan for your municipality

1

We analyzetourism trendcontext local tourism demand and supply

2

We open co-design tables with the local community

3

We identify the tourism products to be implemented

Learn how we will create the Plan for your area

Project Manager

Giancarlo Dell'Orco

Destination Manager, lecturer and trainer for graduate courses in tourism management and regional strategic courses in tourism.

In tourism for more than 20 years, he has been working with accommodation facilities, consortia, public and private entities to develop local aggregations, train new professionals, and create local strategic plans and tourism products.

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Who we are

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The Solar Catalog

Solar is a community of highly selected individuals and organizations working together to support the regeneration of territories throughout Italy.

Solar publishes a catalog available to territories and local governments more than 50 ready-made, described and schematized interventions and actions that can be chosen and implemented by small municipalities all over Italy that need to implement innovation and regeneration policies, such as those envisaged by the PNRR and the Borghi Attrattività Call.

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More than 50 interventions described

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35 organizations

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Present throughout Italy

The municipalities we are helping

Mappa Borghi
  • Bema (Sondrio), Chatillon (Aosta), Courmayeur (Aosta), Crucoli (Crotone)
  • Faleria (Viterbo), Falvaterra (Frosinone), Ficulle (Terni)
  • Gambatesa (Campobasso), Lavarone (Trento)
  • Ollolai (Nuoro), Pertica Alta (Brescia)
  • Pozzomaggiore (Sassari), Ripe San Ginesio (Macerata), Roccastrada (Grosseto)
  • Stenico (Trento), Santa Caterina sulla Jonio (Catanzaro), Santa Fiora (Grosseto)
  • San Pellegrino Terme (Bergamo), Villar San Costanzo (Cuneo), Vaccarizzo Albanese (Catania)
  • Gavorrano (Grosseto), Castiglione della Pescaia (Grosseto)
  • Roccastrada (Grosseto), Scarlino (Grosseto)
  • Villanova di Monteleone (Sassari)

Attend the next webinar presenting Solar's activities

Every second Thursday of the month we present new activities in the Catalog, if you would like to participate please fill out the form

Sign up

They talk about us

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The fairs and events in which we participated

BIT Milan 2023, speakers in Panel: "Pnrr, europlanning, local communities and tourism development of territories: where do we stand?"

BTM Bari 2023, speakers in Panel: "SOLAR: a catalog of interventions and best practices to support territories and local communities"

#TRAVELHASHTAG2023, Cremona, speakers in Panel: "A new culture of tourism for the enhancement of the territory"

Speakers "Governing the territory for tourism development," by Confesercenti Toscana, March 23, 2023, speakers

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Get the pdf with the steps we will follow to create the Transformative Land Marketing Plan for your municipality

If you would like to learn more about how we will go about structuring the work to create the Transformative Territorial Marketing Plan fill out the form and receive the PDF with the steps and stages of implementation.

Bonus: You will have a 15-minute call where you can get a free consultation about the funds you can access.