Other Routes and In-Camper:Live In-Touch.
Two Creators of Transformative Experiences talk about themselves
Other Routes and In-Camper: Live In-Touch, two creators who participated in the Pilot Program, interviewed each other during one of the Pilots in Talk events. Laura, Federico, and Stefano met live in Apical’s FB Community to compare notes and talk about their projects.
Do you want to know what questions, concerns, and solutions Creators like you have that offer Transformative Experiences?
Find out about them by following the double interview!
Laura: I also took part in the course. At Apical we have always talked about innovation and experience creation. Since you are doing a route that, for better or worse, we often find in the area (for example, the Apuan Alps are invaded by so many associations, so many tours, and so many hiking guides),in what do you think you could give something more than others and how could you publicize your hikes?
Are you guys analyzing the pros and cons and your competitors?
Federico: Sure, it’s part of the path and we look around trying to do something different.
Laura: Have you had moments of crisis when you thought that there are already too many ideas in this world?
Stephen: The fact that I think there is already a big market on hiking, trekking and guiding, I see it as an incentive to do something more and to seek out the specialness. There will always be something missing in this world, so the fact that there are so many people offering almost the same things is an incentive in giving something more, not something that demoralizes me. I think there is room for everyone because it is a growing market, interest in these outdoor activities is exploding.
Watch the interview in full
In conclusion, Laura introduces a reflection: the community that has formed around Apical includes people with similar goals. Stephen also finds that there is a special sensitivity shared by all people in the Community. People find themselves inside Apical because a message of innovation, sustainability and transformation has been communicated.