QUAL È IL TUO OBIETTIVO:

Accelerate the growth of your active tourism project

Apical supports and helps grow innovative responsible tourism and social innovation projects

We use the
startup method
 and all our experience to help you in your development,

starting with your goals

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Risorsa 26@2x
Specialisti in
  • Marketing
  • Design web
  • Tecnologia
  • Identità visiva
  • E-commerce
  • Progettazione dell'impatto
  • Organizzazione del lavoro
  • Pianificazione strategica
  • Growth Hacking
  • Marketing
  • Design Web
  • Tecnologia
  • Identità visiva
  • E-commerce

We will work together for 6 months on a goal

Let's analyze
your need

Let's roll out
together the project

We give you support
and train you

You want to grow your tourism business and are looking for a marketing agency that knows its way around the tourism industry and recognizes the values of active, sustainable and responsible tourism.

Marketing agencies deal with only a small aspect of a company’s growth: communication, social media, advertising.

You won’t find any agency that deals vertically with tourism, from creating a product, to strategically positioning it, to selling it and analyzing the results.

We know, because we have been there.

Apical has developed and applied over years of experience its marketing and business design skills in the tourism and transformative experience sector.

We use the startup method, with a focus on goals andtechnological innovation, helping you with our knowledge of the specific needs of the experiential and tourism industries.

Who we are

Apical is a startup with a community of 3k+ transformative people, companies and organizations to which it offers technology and services to accelerate their growth and impact.

Since 2018, we search for the most innovative ideas in the travel world, support their growth with technology and services, aggregate them and bring them to market through a selected network of B2B partners (agencies, tour operators, communities, etc.) looking for innovative experiences to resell to their audiences. The apical community spans tourism, culture, art, sports and science outreach, many different organizations united by a single mission: to create experiences as a form of social innovation, to open people’s minds and contaminate the future.

In base a 31 valutazioni
Marco Tatta
Marco Tatta
24/03/2022
Come startup nel settore turistico abbiamo seguito il corso Pilot proposto ad un prezzo irrisorio che ci ha dato tantissimi spunti su business model, marketing e comunicazione, tutto in ambiente amichevole ma professionale. Il punto forte sono le persone della community che lavorano e crescono tutte assieme. L'AD Nicola ha una perfetta vision su questo e riesce a comunicarla con energia e passione.
Deborah Domaschio
Deborah Domaschio
23/03/2022
Un esperienza unica e super utile! Grazie al team davvero professionale e grazie a tutti i creators per i loro preziosi contributi ! Una community super ❤️
Anna Tilocca
Anna Tilocca
21/03/2022
Con il team di Apical e i programmi di formazione che offrono ho imparato nuove skills e soprattutto ho preso consapevolezza di tutti quei settori che compongono il lavoro della mia agenzia. Grazie a questa consapevolezza ho deciso di affidare loro la parte marketing e non vedo l'ora di iniziare il lavoro di squadra. Grazie Apical!
Licia “Travelmood”
Licia “Travelmood”
28/01/2022
Consiglio Apical a chi è del settore travel già da anni e ovviamente a chi è nuovo, ha in mente un'idea e vuole metterla in pratica! Il percorso Pilot ti permette in tempi brevi di imparare nuovi strumenti digitali, di conoscere creators con cui collaborare e di aver sempre qualcuno al tuo fianco!
Luisa Pavesi
Luisa Pavesi
09/11/2021
Molto utile per capire come organizzare meglio il proprio lavoro e per fare rete con altri innovatori in ambito turistico.
Riccardo Giordano
Riccardo Giordano
26/10/2021
Un unico ambiente, giovane e innovativo, dove trovare tutte le risorse umane e tecniche per realizzare il proprio piccolo o grande sogno personale nel mondo dei viaggi e delle esperienze. Continuate così 🙂
Cataldo Curia
Cataldo Curia
26/10/2021
Ragazzi seri e in gamba seguendo il loro corso ho avuto la possibilità di imparare ed applicare alla mia azienda in maniera rapida ed intuitiva le loro lezioni e la consiglio a chiunque voglia apprendere nozioni di marketing e come gestire al meglio la propria attività.
Claudia Pattarini
Claudia Pattarini
21/10/2021
Angie Musci
Angie Musci
20/10/2021
A no-nonsense approach to the business. They’re smart people with empathy and a purpose! A very good experience overall.
Nicola Cortesi
Nicola Cortesi
20/10/2021
Apical ha ideato uno straordinario percorso di accelerazione dei progetti travel, chiamato "Pilot". Non oso immaginare quante volte sarei andato a sbattere contro un muro se non avessi seguito questo percorso per elaborare i miei prodotti! Lo consiglio caldamente a tutti i Creators.
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How we can help you

Based on the stage your business is in and your needs, we can outline the right marketing actions to help you achieve your goals.

Business Strategy

Market Analysis
Goal setting

Creating a business canvas

Management support

Marketing and Communication

Drafting the strategic plan based on the objectives
Creating an Editorial Plan for Social
Content creation for social and web
Web site review
Setting up, creating and optimizing Advertising for Facebook and Google
Facebook and Google tracking implementation (Pixel, Analytics, Google Ads)
CRM implementation and management for customer management and email marketing (e.g., Activecampaign)

Advanced marketing

Setting up dynamic advertising for Facebook and Google

Advanced retargeting creation via CRM segmentation

Advanced e-commerce tracking for Facebook, Google Analytics and Google Ads

Download Case Studies

What is your goal?

De-seasonalize your offering

Do you want to expand your business into a new market, for example by de-seasonalizing demand?

  • Let’s analyze the hindering factors
  • We check costs and opportunities
  • We structure marketing efforts to help you succeed
Download Case Studies

Having more products

Do you want to grow and to do so you need to have more offerings for your customers?

  • We help you build new tourism products, assessing costs and opportunities together
  • We test them in the market, with a growth methodology, so we can quickly assess their effectiveness in the market and if necessary modify them by iterations until they achieve the expected results
  • We structure marketing actions to launch them to the market
Download Case Studies

Getting more customers

We lay out a marketing plan for “lead generation.”

  • We activate marketing actions, with lead generation campaigns on Facebook platform and Google Ads
  • We set up tracking (e.g., Pixels and Google Ads) for retargeting actions
  • We analyze data and optimize conversions
Download Case Studies

We are not for everyone

We believe that there are people, companies and organizations that can change people’s lives, open their minds and contaminate the future.

If you recognize yourself in this message you can get all our support: technology, marketing, communication and data governance to improve your performance, make your business project sustainable and maximize your impact.

We only deal with 10 projects at a time

We have resources to devote to a small number of projects.

If you are seeing this page it is because we have for now the opportunity to take care of your project.

Apply now for Case Studies and get the bonus for a free consultation

  • Apical srl è una startup innovativa ai sensi dell'art 4 comma 10 bis e Tour Operator. Sede legale: via Stretta 32, 25128 Brescia (BS). P.lva 03958620985 REA BS-577256 I SCIA 019363 del SUAP di Milano 2021 All Rights Reserved
  • 2021 All Rights Reserved
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